Gone are the days when slapping a website up was a guarantee that traffic will appear from the ether. With competitors as strong as ever, the "if you develop it they will come" mindset simply will not suffice. Unlike social networks or paid advertisements, people do not run throughout your site throughout the course of their normal daily activities online.
And if you're not ranking on page one, you're losing out on the 97% of web traffic that never bothers to click past the first page. The easiest method to grow traffic to your website is to tell everybody about it. Print the URL of your website on your service cards and at the bottom of all your marketing products.
Place a link to your website on your social networks pages and anywhere else you can think about. The most effective way to boost your site's online exposure and ranking is by utilizing a search engine optimization (SEO) method that focuses on website optimization as well as high quality link building and material.
People see the value you offer and even share it with friends. Paid advertisements are another method to get your company in front of individuals who aren't currently in your circle. In either case, you do not wish to go TOO large with the funnel, so make sure your advertisements and content are appropriate to the perfect customer you desire to bring in.
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